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Underquoting can occur when a property is advertised at a price that is less than the estimated selling price, the seller's asking price, or at a price already rejected by the seller.
New underquoting laws
On 1 May 2017, changes to the Estate Agents Act 1980 will come into effect to strengthen laws against underquoting in Victoria.
The new laws apply to residential property sales and complement existing false and misleading representation provisions of the Australian Consumer Law (ACL). The new laws do not apply to the sale of rural, commercial and industrial properties. If you are selling these types of properties you must continue to comply with the ACL provisions. For more information, view our False or misleading representations page.
From 1 May, all Victorian estate agents and agents' representatives have new obligations relating to:
- the estimated selling price
- comparable property sales
- Statement of Information for prospective buyers, and
- advertising prices, terms and symbols.
There are also new penalties for estate agents and agents' representatives who do not comply with the new laws.
These laws only apply to sales authorities that have been signed on or after 1 May, 2017.
Estimated selling price
From 1 May, your estimated selling price must:
- be reasonable, and
- take into account the sale prices of the three properties that you consider are most comparable to the property for sale.
Your estimated selling price must continue to be included in the sales authority, in the approved form, and may be a:
- single price - for example, $500,000, or
- range of up to 10 per cent - for example, $500,000 to $550,000.
Download the Approved form for use in agency authority - estimated selling price (Word, 73 KB).
If your estimated selling price changes because it ceases to be reasonable, you must:
- inform the seller in writing
- update the sales authority, and
- update the sales advertising.
To be comparable, a property must be:
- of a similar standard or condition to the property for sale
- sold in the last six months and be within two kilometres of the property for sale (if the property for sale is in the Melbourne metropolitan area)
- sold in the last 18 months and be within five kilometres of the property for sale (if the property for sale is outside the Melbourne metropolitan area).
The local government areas that comprise the Melbourne metropolitan area will be published on this website.
When selecting the most comparable properties, you must take into account the:
- standard and condition of the properties
- the location of the properties
- the date of sale of the properties.
You are not required to take into account comparable property sales to determine your estimated selling price, if you reasonably believe that there are less than three comparable sales within the prescribed period outlined above.
Statement of Information
You must prepare a Statement of Information, in an approved form, for each residential property you advertise for sale.
The Statement of Information must be:
- displayed at all open for inspections
- included with online advertising
- given to a prospective buyer within two business days of a request
- updated if there is a change in the indicative selling price.
The Statement of Information must include:
- an indicative selling price for the property. This may be a single price or a price range of up to 10 per cent. It must not be less than:
- your estimated selling price
- the seller's asking price
- a price in a written offer that has already been rejected by the seller.
- details of the three most comparable properties, including the address, date of sale, and sale price; or - if you did not take into account three comparable properties when setting the estimated selling price - a statement outlining that you reasonably believe there are less than three comparable sales within the prescribed period
- the median house or unit price for the suburb. This may be for a period of between three to 12 months, and must not be more than six months old.
The prescribed Statement of Information forms are being finalised and will be published on this website.
Advertising prices, terms and symbols
When marketing a property for sale, you may advertise the price as a single figure or a range of up to 10 per cent. You must not use any words or symbols to qualify the price, such as 'offers above', 'from', or '+'.
The price at which you advertise or advise that a property is for sale must not be less than:
- your estimated selling price
- the seller's asking price, if one was provided, or
- a price in a written offer that was rejected by the seller.
The seller can choose to provide an asking price in writing at the time of signing the sales authority, or they may indicate the price they are willing to consider by rejecting an offer.
If the seller indicates an asking price, you cannot advertise the property at:
- a price below the seller's asking price, or
- any price in a written offer that the seller has rejected.
If the seller does not indicate an asking price, you cannot advertise the property at a price below your estimated selling price.
If your estimated selling price changes, or the seller rejects a higher written offer, you must remove or update:
- online advertising within one business day, and
- all other advertising as soon as practicable.
Enforcement and penalties
If we decide to investigate your conduct, we may ask you to justify any pricing information that you gave to a seller or buyer, such as:
- your estimated selling price
- the indicative selling price, or
- the comparable property sales you selected.
If you do not comply with the new laws, you risk a penalty of more than $31,000 (200 penalty units).
For more serious offences - such as setting an unreasonable estimated selling price, or advertising a property below the estimated selling price - you may also lose any commission you received for the property sale.
We regularly inspect businesses to check that they are complying with our laws, or to investigate when there are signs that a business may not be doing so. For more information, view our About inspections page.
For more information on the principles we adopt in achieving business compliance with our laws and undertaking enforcement action in the industries we regulate, view our Compliance policy.
False and misleading conduct and representations
The new underquoting laws complement existing laws under the Australian Consumer Law that prohibit misleading and deceptive conduct by a business, such as making false and misleading representations about the sale price of a property. For more information, view our Advertising and representations page.
Information for property buyers
For more information about price advertising, including reserve prices, view our Understanding property prices page.
To report unfair business practices, such as underquoting, view our Report unfair business practices page.
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