What are regulatory priorities?
Consumer Affairs Victoria, part of the Victorian Department of Government
Services, is Victoria’s consumer affairs regulator. Our vision is for a fair, safe and
competitive marketplace in Victoria.
Consumer Affairs Victoria’s statutory remit includes the application of the
Australian Consumer Law in Victoria as well as residential tenancies and diverse
industry-specific regulation. Our broad statutory responsibilities and multiple
functions under more than 30 pieces of legislation mean we must have clear
priorities for our activities to meet the needs of the Victorian community.
Our regulatory priorities set out the specific areas and consumer harms we are concerned about in the marketplace, that we will focus proactive efforts on
addressing in the coming year.
This will not prevent us from responding to new, emerging or serious issues or harms
that arise during the year under our areas of regulatory responsibility. We will
always take appropriate action to address harmful conduct or breaches of the laws
we administer.
We have developed these regulatory priorities having considered a range of inputs,
including emerging risks and their potential for consumer detriment, contacts from
consumers, renters, businesses and others to Consumer Affairs Victoria, Victorian
Government priorities and feedback from consumer, community and industry
stakeholders.
Our regulatory and compliance approach
We will focus on this year’s regulatory priorities in line with our regulatory approach.
Our regulatory approach is to be intelligence-led, risk-based and outcome-focused.
You can read more about our regulatory approach.
The actions we take to monitor and enforce compliance with the laws we administer
are guided by our published compliance policy.
Snapshot: Regulatory priorities
| Areas of responsibility |
Regulatory priority |
Ensuring fairness and safety in competitive consumer markets
|
Product safety, especially unsafe products that cause harm to children
Motor car traders engaging in unfair practices and exploiting consumers experiencing vulnerability
Businesses which fail to supply goods or services within a reasonable time or fail to provide refunds
Traders who exploit vulnerable consumers through unfair business practices, especially in high-pressure or time-sensitive situations
Ensuring fuel retailers provide accurate and timely fuel prices and price reporting
|
| Upholding robust standards for key industries, sectors and professions |
Estate agents engaging in underquoting
Property professionals (estate agents and conveyancers) failing to meet their trust account obligations
Domestic builders using unfair contracting practices or failing to supply services within a reasonable time
Professional engineers failing to register
|
| Ensuring a fair and safe rental market |
Protecting renters from harms occurring before, during and at termination of rental agreements
Protecting rooming house residents from unfair practices and unsafe housing
Protecting retirement village residents from unfair practices
Protecting residential park residents from unfair practices and addressing identified harms
Specialist Disability Accommodation presenting risk to residents with diverse needs
|
Supporting Victorian communities impacted by emergencies
|
Quick responses to support impacted communities and address the renting issues and unregistered fundraising and fake tradies that arise during and after emergencies and disasters
|
Our regulatory priorities
Our regulatory priorities span 4 key areas of responsibility:
Ensuring fairness and safety in competitive
consumer markets
We work with our Commonwealth, state and territory fair trading partner agencies
to help consumers and business understand their rights and responsibilities under,
and monitor and enforce compliance with, the Australian Consumer Law.
The framework for cooperation between Australian Consumer Law regulators is
available from the Australian Consumer Law website.
Product safety, especially unsafe products that cause harm to children
The problem
Consumers should be able to trust that the products they buy are safe and fit for
purpose. Sadly, that is not always the case. Children and young people are
especially vulnerable, with over 150 children dying each year in Australia from
preventable injuries.
What we'll do
To help keep consumers safe, we will continue to focus on product safety with an emphasis on products presenting risks to young children, such as coin and button batteries and products powered by these types of batteries as well as toppling furniture.
We will toughen our compliance approach, with zero tolerance for non-compliance with mandatory standards that aim to protect children. Where we find dangerous or illegal items, we will remove them and take appropriate enforcement action. We will also continue our important work educating consumers and industry, to drive awareness and compliance with new safety standards, and we will support national safety initiatives that help create a strong, ‘no-gaps’ compliance framework.
Motor car traders engaging in unfair practices and exploiting consumers experiencing vulnerability
The Problem
Many of us rely on our cars to get us to work, care for loved ones and attend important events, especially if we live away from areas with good public transport. We also expect that cars offered for sale are safe and reliable. When this is not the case the impact can be significant. Cars are a significant budget item for many Victorian households, and especially so for consumers on a fixed or low income. Research indicates that some motor car traders do not honour consumer guarantees, make false or misleading representations or engage in other unfair practices.
What we’ll do
We will continue to act on complaints and intelligence about traders selling poor quality cars, particularly to people experiencing financial vulnerability. We will also work with other regulators to identify and take action against motor car traders facilitating inappropriate finance to buyers to assist in the purchase of poor quality cars.
We will also continue to take action against those selling cars without being licensed motor car traders. By removing rogue traders and supporting a robust licensing scheme, we ensure Victorians can make purchases more safely and have access to statutory protections if problems do arise.
Businesses that fail to supply goods and services within a reasonable time or fail to provide refunds
The Problem
Buying consumer products and services is a daily activity for most Victorians, affecting all parts of our lives. Whether buying online or in store, consumers engage with traders with the expectation that goods and services, once ordered, will be supplied. The Australian Consumer Law ensures consumers are protected when buying goods and services. A key aspect is the guarantee that goods and services will be supplied within a reasonable time if no specific time frame is agreed upon. If a product or service fails to meet this guarantee, consumers are entitled to a remedy. Unfortunately, this expectation is not always met, with some consumers experiencing lengthy delays or non-delivery of products and delayed or no refunds.
What we’ll do
We will continue to closely monitor complaints about non-compliant businesses and work closely with our counterparts and stakeholders across other jurisdictions to take swift and coordinated action when traders don’t act appropriately.
Traders who exploit consumers through unfair business practices, especially in high pressure or time sensitive situations
The Problem
A broken front door lock or burst water pipe may require a 24-hour locksmith or plumber and many people turn to online recommendations. Consumers deserve to trust the traders who answer these emergency calls and when things go wrong have the right to redress.
Predatory or unethical business conduct is an emerging risk nationwide, with a reported rise in businesses using predatory tactics. This trend has been identified among certain types of home services, with consumers reporting misrepresentations about pricing, high-pressure sales tactics, poor quality or ineffective services.
What we’ll do
We will investigate complaints and work closely with our counterparts and stakeholders across other jurisdictions to take swift and coordinated action when problem traders act unlawfully. We will raise awareness of problems that may occur when dishonest traders take advantage of consumers in need of urgent repairs.
Ensuring fuel retailers provide accurate and timely fuel prices and price reporting
The Problem
Fuel is an essential expense for many Victorians to ensure they can get to work, home and other important commitments but the cost of fuel contributes to increased cost of living pressures. While there are tools available to compare prices, there are often gaps in coverage, accuracy, impartiality and timeliness of information available. The Victorian Government is introducing new regulations and tools to require all fuel retailers to publicly report fuel prices as they change, and to lock in those prices for 24 hours. This will help consumers to make more informed decisions about when and where to buy fuel.
What we’ll do
We will monitor the new Code of Practice for fuel price reporting and any new laws introduced in line with Victoria’s Fair Fuel Plan. We will build awareness and support fuel retailers to report fuel prices to Service Victoria in line with requirements. We’ll take swift compliance action where needed to ensure fuel prices are displayed fairly and transparently, including direct engagement, public warnings or enforcement action in more serious cases.
Upholding robust standards for key industries, sectors and professions
We help administer and support 15 business, professional and organisational
licensing and registration schemes in Victoria. Integral to these schemes is the
regulatory framework that helps maintain public confidence in these schemes and
the goods or services provided by these regulated sectors.
Where we identify conduct that falls short of applicable professional standards, we
will take action to address that conduct and protect consumers. In appropriate
cases, we will initiate court or disciplinary proceedings and may seek orders to
remove poorly behaving participants from the market.
Estate agents engaging in underquoting
The Problem
Purchasing a property is one of the biggest financial decisions people make. Underquoting is when a property is advertised at a price below the estimated selling price, the seller's asking price, or a price that has been rejected as too low by the seller. When underquoting occurs, potential buyers can waste significant time and money inspecting properties that were never in their price range. It may also distort the market and create an artificial purchasing environment while enriching those who break the law.
What we’ll do
Consumer Affairs Victoria’s underquoting taskforce was made a permanent enforcement arm in August 2024. We will continue to crack down on unlawful underquoting and other unfair selling practices in the property market. Building on the significant activity we have already undertaken, we will increase our education for real estate agents and the public, market analysis and sales campaign monitoring, and attend more auctions and targeted inspections. We will pursue a zero-tolerance approach to underquoting, responding to all detected non-compliance, to stamp out this practice and ensure homebuyers have fair and easier access to purchasing a property.
Property professionals (estate agents and conveyancers) failing to meet their trust account obligations
The Problem
Given their role, estate agents and conveyancers often hold significant monies on trust for consumers. Their trust account obligations, including to follow regulated account keeping practices and annual audit obligations, are critical consumer protection measures, ensuring client money is safe when entrusted as part of a sale or rental transaction.
What we’ll do
We will intervene when agents or conveyancers fail to meet their trust account obligations or misuse trust monies. We will continue to monitor annual trust account audits and take action, including seeking significant penalties or suspension or loss of licence, where agents or conveyancers do not meet their obligations.
Domestic builders using unfair contracting practices or failing to supply services within a reasonable time
The Problem
Financial pressures in the building industry, driven by the tight housing market, are contributing to increased consumer risks in the sector. High-profile builder insolvencies and heightened media attention have further diminished consumer confidence in the industry.
Legislative reforms have been implemented to reduce consumer risk and address concerning instances of builders failing to appropriately insure building works, as well as establish the new Building and Plumbing Commission. Further reforms will strengthen consumer protections under the Domestic Building Contracts Act, covering contract variations, price increases and progress payments.
What we’ll do
We will provide clear information, advice and support to consumers regarding their consumer rights when building or renovating, including about entering domestic building contracts or negotiating with builders. We will work closely with our partners and co-regulators and act swiftly to crack down on builders who persistently fail to comply with basic consumer protections.
Professional engineers failing to register
The Problem
Mandatory registration obligations commenced for professional engineers in 2021. This state-wide mandatory registration scheme was introduced to ensure professional engineers in five key areas are appropriately qualified and experienced to practise, helping Victorians to make informed choices about the engineer they engage and promoting greater public confidence in local engineering services, knowing they meet solid industry benchmarks.
What we’ll do
We will continue to work with the engineering profession, industry and co-regulators to increase awareness of the scheme and communicate obligations. We will seek feedback from the profession and work to continually improve the quality of information available to the public about the registration scheme. Where non-compliance is identified, we will take targeted compliance action including disciplinary action to maintain the integrity of the scheme and safeguard the Victorian community.
Ensuring a fair and safe rental market
Across Victoria, more people are renting than ever before, and for longer.
The reality for most people trying to land a rental is that they find they’re just one of dozens of applicants at an inspection. And when things are scarce, they always cost more.
Victoria already has some of the strongest rental protections in the country, but when it comes to protecting renters’ rights, there’s always more work to do to make sure renters get a fair deal.
The Victorian government has also implemented reforms impacting rooming houses, caravan parks, and residential parks, ensuring the protection of some of our most vulnerable residents.
Protecting renters from harms occurring before, during and at termination of rental agreements
The Problem
A tight rental market does not excuse rental providers from their obligations to offer secure accommodation that meets minimum health and safety standards. Failing to meet these and other renter protections, such as advertising honestly, avoiding rental bidding, proper lodging of bonds and honest use of notices to vacate, puts renters at serious risk of harm.
What we’ll do
Our dedicated renting taskforce, established in 2024, will continue to crack down on rental law offences.
We’ll educate and support rental providers and estate agents to understand and comply with their obligations. However, we won’t tolerate unlawful practices. Using intelligence and market analysis, we’ll monitor rental campaigns and target inspections to stop poor conduct and offences affecting the safety, security and tenure of renters. These include renting out a property that doesn’t meet the minimum standards, false advertising, non-lodgement of and excessive bonds, illegal notices to vacate, failure to provide a condition report, and rental bidding. We’ll take disciplinary proceedings and enforcement action where we detect breaches, including court actions for the most serious breaches.
We will also continue to fund support services, such as the Tenancy Assistance and Advocacy Program, to help individual renters and residents experiencing disadvantage get the advice and support they need.
Protecting rooming house residents from unfair practices and unsafe housing
The Problem
Rooming houses are often a housing option of last resort for the most vulnerable members of our community. Rooming house operators are required to satisfy mandatory minimum standards of safety and amenity. When these standards are not met, residents are placed at risk of serious harms. Legislated minimum standards balance the needs of residents while allowing operators to manage their properties sustainably. Minimum standards, which first came into operation for Victorian rooming houses in 2012, will be complemented by proposed minimum energy efficiency standards for rooming houses to ensure residents are provided with comfortable energy efficient living arrangements.
What we’ll do
Working closely with key stakeholders, our education and compliance monitoring programs will continue to focus on improving the standards of rooming houses. We will continue to conduct inspections, with a particular focus on minimum standards, lodgement of bonds and ensuring rooming house operators are licensed. If we identify serious or systemic breaches, we will take compliance and enforcement action, which may include seeking to cancel operators’ licences. We will use the full range of enforcement options against any unlicensed operators detected.
Protecting retirement village residents from unfair practices
The Problem
Retirement villages are an important provider of accommodation for older Victorians. With one in four Victorians estimated to be aged 60 years and over by 2046, the demand for these villages is likely to continue to grow higher than the over 500 villages currently registered with the Business Licensing Authority. While many Victorians will continue to enjoy active and engaged living in retirement villages, there can be a higher potential for risk of financial and emotional harm given the complexity of the contractual arrangements and the vulnerability many residents face as they age.
The Victorian government is implementing significant reforms to retirement village laws, to enhance resident protections and ensure greater transparency and fairness in the sector, with the new laws taking effect from May 2026. These changes include stronger registration requirements and greater regulatory oversight, with a Code of Conduct to be put in place.
What we’ll do
We will support retirement village operators to understand and meet their obligations under the reforms. We will implement the new Code of Conduct and monitor compliance with key protections so that Victorians living in a retirement village benefit from the stronger protections and can retire in comfort and with peace of mind.
Protecting residential park residents from unfair practices and addressing identified harms
The Problem
Residential parks are another accommodation sector of focus. Such parks often attract older renters who may be financially vulnerable and seeking an alternative to a retirement village.
The Victorian government is undertaking reforms to enhance protections for residential parks residents. These reforms include standardising site agreements, ensuring clarity on rent increases, and conducting research to understand the specific challenges faced by residents.
What we’ll do
We will support park operators to understand and meet their obligations under the reforms and monitor compliance with key protections. We will take enforcement action against systemic or egregious non-compliance by park operators.
Specialist Disability Accommodation presenting risk to residents with diverse needs
The Problem
Specialist Disability Accommodation (SDA) providers have specific legislative obligations under residential tenancy laws, aimed at providing additional protections for residents of this type of housing. Where providers engage in poor conduct and do not comply with the law, these residents can be at greater risk of financial, health or other serious harms.
What we’ll do
We will support residents and their representatives by raising awareness of SDA rights and protections and where to go for help. If we identify systemic or egregious non-compliance, we will address that behaviour and involve other relevant regulators as needed. Where we identify opportunities to improve services, communication, and responses for SDA residents, we will work with key stakeholders to support those enhancements. We will also work closely with partner agencies to monitor and address issues and trends as they arise.
Supporting Victorian communities impacted by emergencies
Like all Victorian government agencies, Consumer Affairs Victoria is committed to
supporting Victorians impacted by emergencies. While emergencies often bring out
the best in our communities, sadly they are sometimes an opportunity for fraudsters
to take advantage of people experiencing vulnerability or disadvantage or to prey
on the kindness of those wanting to help.
Quick responses to support impacted communities and address the renting issues, unregistered fundraising and fake tradies that arise during and after emergencies and disasters
The Problem
Emergencies such as floods or bushfires cause significant trauma to impacted people and communities. They can cause widespread damage to and loss of housing and result in complex financial issues for people affected. This may include insurance issues, loss of income, mortgage or rental stress and loss of possessions. Communities often demonstrate extraordinary resilience during and after emergencies, but they still require services and support to ensure a successful recovery.
Emergencies often require residents and owners to take immediate action to repair their homes or arrange similar work. When demand for repairs is high and urgent, and skilled tradespeople are in short supply, ‘fake tradies’ may seize the opportunity to scam or fleece consumers by offering to do maintenance work (usually for cash), only to disappear with the money, leaving behind incomplete or substandard work.
Genuine fundraising activities are a fantastic way to quickly raise money to support communities severely impacted by emergencies. As with ‘fake tradies’, fake fundraisers can see emergencies as a prime opportunity to prey on the generosity of members of the public who are keen to help by donating money, usually online. Not only is such conduct illegal, but it also diverts much-needed donations away from legitimate charities.
What we’ll do
We will streamline our outreach services, so people impacted by flood events receive immediate, tailored, and long-lasting support without having to navigate multiple layers of bureaucracy. This support will aim to achieve better housing and life outcomes, including by reducing financial hardship and maintaining people’s housing through the delivery of financial counselling, renter and consumer assistance services.
We will continue to provide education and support for residents affected by emergencies, responding swiftly to information or complaints about ‘fake tradies’ and referring serious matters to Victoria Police when appropriate.
We will also actively monitor fundraising activities for impacted communities to identify practices such as misleading claims, unregistered fundraisers, or failing to distribute funds to intended beneficiaries. We will collaborate with our regulatory partners and refer matters to other law enforcement agencies for investigation and prosecution where relevant.