Everyone loves a bargain. But while prices may drop, consumer rights don't.

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Date
12 November 2026
Category
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It’s the peak sales season of the year. So, we’re reminding everyone that consumer rights don’t change, even when prices do. 

From Black Friday right through to the January sales, Victorian consumers enjoy the same automatic rights year-round. 

These rights apply nationwide, under the Australian Consumer Law.

Shoppers shouldn’t let the hype of big promotional events before and after Christmas make them forget their legal protections.

Consumers should still compare prices, check reviews and research products before buying.

Promotions must be honest and accurate, but not all sales offer genuine value. 

If a product or service doesn’t do what it was supposed to do, consumers have rights. Even during major sales events, products must be safe, durable, fit for purpose, free from defects, and match their description. If something goes wrong, consumers may be entitled to a remedy such as a refund, repair or replacement, regardless of the discount received. The specific remedy will depend on whether the issue is major or minor.  

Online shoppers have the same consumer rights as those purchasing in-store, but it’s important to stay alert to scams during busy shopping periods. 

While the Australian Consumer Law applies to overseas businesses selling into Australia, resolving problems can be more difficult. Research the business before you buy.

Go directly to retailer websites instead of following links in emails, text messages or ads. Look out for fake websites and fake delivery notifications designed to trick you into sharing personal or financial information.

Gift cards and vouchers remain a popular choice during the festive season. Most gift cards must be valid for at least three years and clearly display their expiry date. Businesses cannot charge post-purchase fees that reduce the card’s value, such as activation or balance enquiry fees.

Shoppers should also think carefully before paying extra for an extended warranty. These are optional and may not provide rights beyond those you already have under the Australian Consumer Law. Before agreeing to buy one, shoppers should ask what additional benefits it provides beyond their existing consumer rights. 

If retailers are not sure of their obligations, they can access business resources.

Consumers looking for help can visit our Consumers and businesses section or call 1300 55 81 81.

 

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