Mifo Australia - Public warning

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22 May 2024
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Consumer Affairs Victoria’s Director Nicole Rich has issued a warning to consumers about an online electronics supplier which has been the subject of numerous complaints.

Smartware Pty Ltd (ACN 634 806 821), trading as Mifo Australia, sells electronic goods including earbuds, headphones and speakers online through their website, mifo.com.au.

Mifo Australia describes itself as a ‘global seller of high-end devices for active lifestyles’, but Consumer Affairs Victoria has received over 60 complaints about the business in the last two financial years alleging that Mifo Australia:

  • accepted payment for products but failed to provide them in a reasonable time, or at all;
  • failed to provide refunds or remedies when consumers found the products defective or of poor-quality; and
  • didn't honour extended warranties.

Consumer regulators in other states and territories have also received over 100 consumer complaints and the business has very poor consumer reviews on review websites such as productreview.com.au and trustpilot.com.

Rich is urging consumers to be wary before purchasing Mifo Australia’s products.

‘Consumers should always consider carefully who they buy products from,’ Rich said.

‘Online purchases can be very convenient, but unfortunately it can also be hard for consumers to tell if an online retailer is going to be trustworthy or not.’

‘While consumers have rights under the Australian Consumer Law relating to refunds, returns and warranties, buying from a reputable business can help ensure that you’re able to exercise them if there’s a problem.’

If you haven’t received an item you purchased from Mifo, contact your bank or card provider. Depending on how you paid, you may be able to arrange a chargeback or raise a dispute with your online payment provider.

You can also contact us for further information or help with Mifo Australia.