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New regulations are now in place requiring fuel retailers in Victoria to register and share their fuel price data with Service Victoria. This data is now published on Servo Saver, a new feature within the Service Victoria app.
Servo Saver compares fuel prices from more than 1,200 fuel retailers across the state. This helps Victorians make informed choices about where to refuel.
Fuel retailer obligations
The new regulations have been made under the Australian Consumer Law and Fair Trading Act 2012. They follow 6 months of public consultation with industry and the community.
The regulations mandate that all Victorian fuel retailers must provide timely pricing data. The pricing data is then published on Servo Saver within the Service Victoria app.
Under the regulations, penalties apply for failing to update price changes.
What you must do
There are 3 steps fuel retailers must complete to start reporting their fuel prices.
Step 1: Create a Service Victoria account and business profile
Fuel retailers must create a business profile on the Service Victoria website and provide information about their business as part of the onboarding process.
You can do this quickly and easily via the Service Victoria website.
See the guidance material to complete your business profile setup and submit the fuel application.
Step 2: Register your business and create listings for your locations
You must register all the locations you manage so you can get ready to report fuel prices.
Step 3: Report your prices manually (via web portal) or automatically (via API)
Once Service Victoria has activated your account and you have been notified that you are a confirmed fuel retailer, you must choose to report your prices via the web portal or API.
When you’ve completed this step, please email fuel.program@service.vic.gov.au to let them know or use Service Victoria’s contact us form.
What you need to know
- You must update your prices within 30 minutes after they change. The prices you report must match those you charge customers.
- If a registered fuel type becomes temporarily unavailable, you must report it as soon as possible.
- You need to report separate prices for each service station you manage.
- You need to let our Service Victoria product team know about any changes to your registration information within 14 business days of the update. For example, new key contacts, service station locations or business names.
- Your existing obligation to display fuel prices on price boards at your service stations also still applies. This has not changed.
Failing to register with Service Victoria is now an offence, and penalties apply. Consumer Affairs Victoria will be monitoring the marketplace to ensure compliance.
Servo Saver also lets Victorians report fuel retailers who haven’t shared accurate fuel prices.
We know that most retailers want to do the right thing and will support you to understand and meet your new price reporting obligations. However, it’s essential that your business has processes in place to ensure accurate and consistent price reporting. If you don’t meet your obligations, we may take further compliance action.
If you haven’t registered through the Service Victoria website, please visit https://service.vic.gov.au/find-services/business/fuel-retailers
Supporting information
Frequently asked questions
What are the obligations under the regulations?
Retailers must update their fuel prices as soon as practicable, but no more than 30 minutes after a change in price, so they can be published. This applies to every service station. Read the Regulations.
What happens if a fuel retailer doesn't update their prices when they change?
Failing to update your prices is a breach of the regulations. Consumer Affairs Victoria may take compliance action, including direct engagement, public warnings or enforcement action in more serious cases.
What is the penalty for not complying with the regulations?
The maximum penalty for breaching the regulations is 20 penalty units or $4,070.20 per breach.
How does compliance apply to businesses with multiple service stations?
All service stations must meet the price update requirements. Where prices are reported separately for individual sites, each site may be assessed independently for compliance.
What support is available to help retailers comply with fuel price reporting requirements
Retailers will be supported to meet their obligations, noting the focus is on building awareness and supporting compliance.
- For information on how to report your prices, visit the .
- For support with your obligations as a fuel retailer, go to the website, or contact our customer contact centre:
- If you’re having trouble reporting your prices, please contact fuelprogram@dgs.vic.gov.au or contact our customer contact centre:
What happens if a store's technology fails and prices can't be reported?
Retailers will be supported to meet their obligations, noting the focus is on building awareness and supporting compliance. In this instance, retailers will be supported to activate their account through FAQs and webform.
What happens if a retailer makes a genuine mistake?
Consumer Affairs Victoria knows that most retailers want to do the right thing and support new price reporting for Victorians.
While we will be monitoring to ensure compliance and will take further action where we need to, our focus will be on ensuring, first and foremost, that accurate and timely reporting is happening.
Our regulatory approach and compliance policy sets out more information about how we undertake our regulatory and compliance functions.
How will smaller retailers be supported?
The Department of Government Services’ production team is providing technical support to all retailers and can help small retailers get started with their reporting obligations.
The intention is to ensure compliance requirements are clear and achievable for all businesses. Additionally, the regulations do not restrict third parties submitting pricing data on behalf of retailers – so smaller retailers can seek external support to meet reporting requirements.
Contact our customer contact centre for support: www.vic.gov.au/contact-us
Will the fuel data be publicly available as a data set?
You can review fuel prices via the app in real time. The daily fuel price dataset is available to those who request it, 24 hours after prices are published on the app. Instructions for accessing the dataset are on the Service Victoria website.