The Federal Court of Australia has ordered that Ms Annabelle Natalie Gibson, 25, of Northcote, refrain from making claims, in connection with the development, sale or promotion of health and wellbeing advice, that she:
- had been diagnosed with brain cancer at any time prior to 24 May 2016
- was given four months to live, and/or
- has taken and rejected conventional cancer treatments in favour of embarking on a quest to heal herself naturally.
The orders follow Consumer Affairs Victoria's action against Ms Gibson in the Federal Court, where Ms Gibson was also ordered to pay a $30,000 contribution to Consumer Affairs Victoria’s costs.
The orders were made after the court declared that Ms Gibson and her company, Inkerman Road Nominees (ACN: 164 850 748) - in liquidation - engaged in misleading and deceptive conduct relating to the sale of Ms Gibson’s book and app, The Whole Pantry, in contravention of the Australian Consumer Law (ACL).
The misleading and deceptive behaviour related to claims by Ms Gibson and Inkerman Road Nominees that:
- Ms Gibson had been diagnosed with brain cancer in 2009; only had months to live; and had rejected conventional cancer treatments in favour of embarking on a quest to heal herself naturally
- a portion of all revenue from sales of The Whole Pantry would be donated to charities or good causes, when this was not the case.
The court found that the conduct related to the donations also amounted to unconscionable conduct under the ACL.
The matter has been adjourned to a later date, when the court will consider penalties and orders relating to public notices.
Download the full documents:
Director of Consumer Affairs Victoria v Gibson (judgment) (PDF, 52KB)
Director of Consumer Affairs Victoria v Gibson (orders) (PDF, 183KB)